GetTOURgether
Overview
GetTOURgether is a service concept designed to bring people together through small, interest-based activities hosted by local creators and businesses in Milan. Developed as a group project, the concept was informed by international user research, market analysis and trend forecasting, responding to a growing desire for meaningful in-person connections and less overwhelming ways of meeting new people.
GetTOURgether is a service concept designed to bring people together through small, interest-based activities hosted by local creators and businesses in Milan. Developed as a group project, the concept was informed by international user research, market analysis and trend forecasting, responding to a growing desire for meaningful in-person connections and less overwhelming ways of meeting new people.
Role
Role
Role
User Researcher & Concept Designer
Course
Course
Course
Trend Forecasting and Strategic Innovation
Politecnico di Milano
Trend Forecasting and Strategic Innovation
Politecnico di Milano
Project Type
Project Type
Project Type
Group project
Duration
Duration
Duration
October - November 2024
Skills
Skills
Skills
User research
Service design
Concept development
Market & trend analysis
Visual storytelling
my role
my role
I took the lead in developing the interview guide and conducted three semi-structured interviews to understand how people form new connections and what makes social activities feel inviting or overwhelming. Based on the research and market analysis, I developed the GetTOURgether concept and created its visual identity, colour palette, characters and storyboard. I also worked closely with another team member on the service flow and stakeholder map, translating our research into a service that balanced the needs of participants, local hosts and small businesses.
I took the lead in developing the interview guide and conducted three semi-structured interviews to understand how people form new connections and what makes social activities feel inviting or overwhelming. Based on the research and market analysis, I developed the GetTOURgether concept and created its visual identity, colour palette, characters and storyboard. I also worked closely with another team member on the service flow and stakeholder map, translating our research into a service that balanced the needs of participants, local hosts and small businesses.
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